Attend Behavior – Expanding Clinically-Proven Behavior Training
Challenge: Digitizing the Established RUBI EBP for Mass Scale
Attend Behavior is a digital platform designed to help families understand and respond to common behavior issues. Its content is based on the highly effective RUBI Parent Training for Disruptive Behavior program, an Evidence-Based Curriculum (EBC) validated by decades of clinical research and real-world success in reducing disruptive behaviors.
However, delivering the full RUBI protocol required significant clinician time, limiting its reach. Attend Behavior licensed the curriculum and partnered with 3LS Innovations to solve this core challenge: how to digitize the high-fidelity RUBI curriculum into a self-paced format that could be scaled globally, while still providing measurable engagement data to ABA clinicians and Payers.
The 3LS Innovations Solution: Modular Delivery
Through an agile and ongoing partnership, 3LS Innovations worked with Attend Behavior to structurally digitize the curriculum, ensuring its clinical integrity remained intact:
Strategic Curriculum Design: We identified how to break the comprehensive RUBI curriculum into bite-sized, sequential lessons and learning activities.
Interactive Content Build: We built a rich digital experience using content, images, videos, and engaging activities to streamline understanding and implementation of the complex clinical knowledge.
Mobile App Development: We created a dedicated mobile application, allowing caregivers to access the EBC on their own time, outside of scheduled sessions with ABA clinicians. This design supports unique learning styles and allows caregivers to choose the approach (with or without professional guidance) that best fits their needs.
Impact: Enhanced Service Delivery and Measurable Outcomes
The system built by 3LS Innovations transformed how Attend Behavior delivered the RUBI-based curriculum, resulting in powerful business, engagement, and clinical outcomes:
Service Revenue & Efficiency - 112% increase in billable parent training hours.
User Engagement - 73% boost in engagement goal completion, reflecting effective adoption of the self-paced learning model.
Caregiver Satisfaction - 81% of caregivers would recommend the Attend Behavior platform, validating its utility and ease-of-use.
By tracking caregiver engagement within the mobile app, ABA Clinicians also gained a crucial, real-time understanding of how knowledge was being utilized at home. This data allows clinicians to tailor in-person sessions precisely to the caregiver's needs, providing targeted support and resources exactly when they are needed most.
Result: Attend Behavior achieved unprecedented scale for a clinically-backed behavior program, delivering better outcomes for families while significantly boosting professional efficiency and client satisfaction.